brand orgin

Q. An electrical engineering graduate from BITS, Pilani, Phani was happy with his Texas Instruments job. But seeing the potential of organizing a certain ticketing platform, he immediately brought in partners. He then went to the registrar of companies with the idea of calling his company 7D, or 'Seven Dudes'. The registrar declined this name, telling them a company's name cannot start with a number. Finally the proposal to name the company Pilani Soft Labs, was accepted in their third visit to the registrar with ______________ being their brand name.


Fill in the blank.

A. redBus

Q. It was 1894, and 26-year old Václav Klement, a bookseller, was unable to obtain spare parts to repair his bicycle. Klement returned his bicycle to the manufacturers, Seidel and Naumann, with a letter, in Czech, asking for them to carry out repairs, only to receive a reply, in German, stating: "If you would like an answer to your inquiry, you should try writing in a language we can understand". A disgusted Klement, despite not having technical experience, decided to start a bicycle repair shop, which he and Václav Laurin opened in 1895. Which company was born henceforth?

A. Skoda Auto

Q. From the very beginning, bowling and X have shared the same path. X's founder John Moses X played an integral part in the birth of the game by building a company dedicated to taking games like billiards and bowling out of fancy Victorian parlors and into the public arena. Moses Bensinger (married to Eleanora X, daughter of John Moses X) had a vision for the modern game of bowling. He standardized rules for the game and organized the first American Bowling Congress in 1895, which held the first significant bowling tournament in 1902. The ABC became a prominent fixture in competitive, professional bowling, and is responsible for developing the professional game and global appeal of the sport as it is known today. Identify this company X who has helped shape the sport as we know it tod

A. Brunswick

. In 1968, X founded X Ltd., a coat shop in the York Hotel in New York City, with $10,000. Legend has it that a year later a buyer from Bonwit Teller got off the elevator on the wrong floor, and ended up placing a $50,000 order. It is more likely though, that X showed his work to Bonwit Teller staff, which led to his first collection: a line of men's and women's coats featured at the New York City store.
In 1969, he, who was later described as "the supreme master of minimalism," appeared on the cover of Vogue magazine.
By 1971, sportswear, classic blazers as well as lingerie were added to his women's collection portfolio.
Which fashion magnate had such an accidental and yet such a humble beginni


A. Calvin Klein

Q. In the early 1900s while India was still under the British rule, one of the strongest manifestations of mass awakening was the desire to patronize all that was 'Swadeshi' (Made in India). Great Indian patriots and eminent businessmen like Shri Bal Gangadhar Tilak, Sir Ratanji Jamshedji Tata, amongst others conceived the idea of a chain of co-operative stores across India.

And thus this chain of stores in question came into existence on 14th December, 1905. On December 17th, 1906, the flagship store was inaugurated by Dr. Dadabhai Naoroji. The store was then located at the present Times of India Building, on D.N. Road, Mumbai. In 1938, it shifted to its present location on Sir Pherozeshah Mehta Road. What chain am I talking about


A. The Bombay Store

Q. The business in question was set up in 1986 by S S Goenka, who founded a small company called Peutronics Pvt. Ltd. with the aim of using computers to simplify the tedious job of keeping accounts. His son Bharat was responsible for the development of the commercial software product which led Peutronics Pvt. Ltd., into changing its name and becoming the company it is today. It now operates from its offices on the Hosur Road, a business district of the Silicon Valley of India and makes financial accounting softwares that currently sells in 88 countries beyond its native India, including the United Kingdom, and the Middle East. Identify this worldly recognized company


A. Tally Solutions

Q. The first recorded history of the company is in 1366, when records of taxes exist on Leuven's Den Horen Brewery, a brewery that is still in existence today. In 1708, Sebastian became the master brewer at Den Horen, and gave his name to the brewery in 1717.
In 1926, the company was launched initially as a seasonal beer especially for the Christmas holiday market. It was first sold in Canada and it was such a commercial success that the brand became available year round and, apart from the duration of the Second World War, has been produced ever since. The name, logo and the colour associated with it are all inspired from the Christmas season. Identify the company/brand.


A. Stella Artois (Stella is 'star' in Latin.)

Q. In 1949, a young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai). Although the factory was just a small shed without any machines, a variety of products, ranging from balloons and squeaking toys to industrial gloves and contraceptives, were produced. Which multi-billion dollar company had such a humble beginning?


A. MRF (Madras Rubber Factory)

Q. Drew Curtis states that the word X originated either from a chat room euphemism for the word "fuck" or from a drunken misspelling, although he tells people it's the former because it's a "better story that way." He registered X.com in September 1997, when a friend mentioned that all the four letter domain names were disappearing. Originally, X.com contained no content except for an image of a squirrel with large testicles.

Since 1993, Curtis had frequently read morning news stories and exchanged them with friends. Although this would later become the inspiration for X, Curtis toyed with the idea of starting an online curry recipe database. In 1999, eighteen months after registering the domain name, he launched X as a way to share interesting news postings with his friends rather than sending them numerous emails. The first story posted was an article about a fighter pilot who crashed while attempting to moon another fighter pilot. Identify this very popular website X.

A. Fark.com

Q. The Bank of Italy was founded in San Francisco by Amadeo Giannini in 1904, based on catering to immigrants. Amadeo was raised by the Fava/Stanghellini family when his father was shot while trying to collect on a $10.00 debt. When the 1906 San Francisco earthquake struck, Giannini was able to get all of the deposits out of the bank building and away from the fires. Because San Francisco's banks were in smoldering ruins and unable to open their vaults, Giannini was able to use the rescued funds to start lending within a few days of the disaster. From a makeshift desk of a few planks over two barrels, he loaned money to anyone who was willing to rebuild. Which bank evolved as a result of this tragic incide



A. Bank Of Amercia

Q. This brand X has its origins in Germany, when a trading ban was placed on that nation by the Allies during World War II. The Coca-Cola company therefore was not able to import the syrup needed to produce Coca-Cola in Germany. As a result, Max Keith, the man in charge of Coca-Cola's operations in Germany during the second World War, decided to create a new product for the German market created using only ingredients available in Germany. And hence X was developed. Identify this well known b


A. Fanta

Q. This infamous restaurant chain began operations on October 4, 1983, with the first one in Clearwater, Florida, founded by Alisa Ianelli and built on the site of a former dumpster washing facility that had been purchased at a cheap price. The store actually opened on April 1, 1983, as an "April Fools Day" joke, because the original six owners believed that their prospect was going to fail. Indeed, so many businesses had folded in that particular location that the founders built a small "graveyard" at the front door for each one that had come and gone by them. Name this chain carrying such an interesting history behin



A. Hooters

Q. Signor Felice ___________, an Italian, first introduced this concept in India starting in Mumbai in 1965 by forming a company of the same name. His views were way ahead of his time and thus the company didn't do well and started showing tremedous loses. An Indian family saw some potential and bought over the company in 1969 & the company managed to keep the same brand name.
Since 1995, the company has started expanding operations substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Moreover they command a 60% market share of the organized market. Identify this legenda

A. Bisleri

Q. The company was founded in 1886 by then 28-year-old David H. McConnell who sold books door-to-door and gave out perfume to entice women to buy his books. His perfume became so popular that eventually that is all the women wanted. He then founded the California Perfume Company (CPC) in New York in a 500-square-foot (46 m2) manufacturing and shipping office at 126 Chambers Street. Which 42,000 employee hiring; NYSE listed company am I talking about?

A. Avon Products

Q. X was founded in Rochester, New York, in 1851 as The New York and Mississippi Valley Printing Telegraph Company. After a series of acquisitions of competing companies by Hiram Sibley and Don Alonzo Watson, the company changed its name to X Telegraph Company in 1856 at the insistence of Ezra Cornell, one of the founders of Cornell University, to signify the joining of telegraph lines from coast to coast. It introduced the first stock ticker in 1866 and was one of the original eleven companies tracked when the Dow Jones Transportation Average stock market index for the NYSE was created in 1884. Identify X


A. Western Union

Q. The company in question was started by Jim Jannard in 1975 in his garage with an initial investment of $300. Jannard began by selling what he called 'The ___________ Grip' out of the back of his car at motocross events. His motorcycle grips were unlike other grips riders had seen at the time. Although the grips were successful, brand recognition was limited as the grips were usually concealed by the riders' hands. From then on the company has managed to build a distinctive image and a high ended brand name. It is also the sole company that seven time Tour De France winner Lance Armstrong has a life time deal with. Name it.
A. Oakley

. Around 1900, seven brothers named ____________ immigrated to the United States from Italy. They eventually settled on the West Coast in Berkeley, California and became machinists. One of them, Rachele, began making aircraft propellers, inspired by an airshow he saw at the 1915 Panama Pacific Exposition in nearby San Francisco. Rachele and his brothers created an aircraft manufacturing company in Berkeley called "____________ Brothers", which remained in business until 1976, although their product line changed over the years. Name this family that shares its name with the company and is quite a genericized trademark today




A. Jacuzzi

Q. The company was originally founded in 1937 by Edwin H. Land. It's original dominant market was in sunglasses, an outgrowth of Land's self-guided research after leaving Harvard University after his freshman year. He later returned to Harvard to continue his research. Today, the company's flagship product line is instant film cameras which were introduced in 1948. Name the company that was restructured in 2001 after it filed for bankruptcy.

A. Polaroid

Q. The company was founded in 1946 by Minoru Yoneyama as a producer of wooden floats for fishing nets. The company was later forced out of this market because of the invention of plastic floats. This led to a commitment by Yoneyama to never again be left behind by technological advancements. His company then started producing something due to which it is popular today. Name his company


A. Yonex

Q. Jeff Braun met Will Wright at a pizza party hosted by Chris Doner in 1987. Wright had been unsuccessful in finding a game publisher for his city-building game SimCity. On the other hand, Braun already had a jet fighter simulation game he hoped to publish, and when he saw SimCity he told Wright that the two games would give them critical mass to start a new games publisher of their own. They named the company ____________. Name the company formed by Jeff and Will which is now a part of EA.

A. Maxis